Does industry need the crypto coins to use the software?

Hi, what I am trying to understand is the relationship between industries (i.e. media, logistics, etc) and the crypto tokens/coins. For example, let’s say that one of the movie houses like Universal Studios want to use the Theta crypto software to ship content across the globe, do they need to by Theta coins/tokens to be able to use the software?

Apologies about the silly question… I am 1 month old in this world. :smiley: