Hyperledger in Business - Discussion



The Platform

The Content Creator

The Audience


The Platform

Provides the database to hold content (Centralised)

Scaling have to be unlimited because it is a global phenomenon(Centralised)

Censorship possibilities and Shadow Ban(BC)

Scan for Fraudulent and Scamming content(BC)

Making it a safe place to engage(BC)

Doing more to get content to reach out by using cookies to understand the necessary needs of gathered data from users

Content Creator

Wants following(BC)

Reachout to more audience(BC)

More suggestive auto feedback for new content and improvement depending on trendy needs of clients(BC and Centralised)



Time Spent(BC)

Engaging content(Centralised)

What incentive can they get for being part of the ecosystem(BC)

Parts that needs BC


Share of revenue generated from Ads

User classification for which program for different age group

Identity Management to prevent fraudulent and scammers content

Use Orderer to manage engaging time and to calculate the right earnings based on engagement

Parts that should be left Centralised

The actual content

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If one would to build a blockchain youtube most important aspect is to respect the platform as a public square and secure monetary rewards based on content contribution that attracts large scale traffic and popularity to the the platform. So I would keep the content and the monetization principles on the blockchain database.

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Core: uploaded video content.
If I initiate such a platform, I’d like all uploaded content to be “owned by the network” meaning if it is uploaded, the community will decide its popularity rank. As a creator I might also think a second and a third time before I upload, as I cannot delete what I uploaded.
So in my idea there will be 20% full nodes and 80% selective nodes. The full nodes will host all content and the selective nodes will just host the most popular content. Here the solution is to have a SQL-DB for the most popular videos and let the rest lust lurk in the BC.

Incentives, I will issue tokens.
The tokens will find their place on(in?) the BC as they are not really a part of the video.

  1. Creators: 1 per second uploaded initially.
  2. Viewers: 1 per minute watched video.
  3. Creators: 1 per minute watched video.
  4. Likers: 5 per like.
  5. Creators: 1 per like.
  6. probably many more.

The number of tokens associated with the video will determine if the video will be in the SQL or not. NB the SQL is a redundant DB to the BC.

ID of members
To be able to participate all members must have an ID-code. No ID - No token, just watch popular content. (Perhaps)

Commercials will pay 100 tokens fee per display-second ( price for a 10s commercial will be 1000 tokens for one run, 10k for 10 runs etc.
The Com-fee will be distributed 20% to the videos before and after the commercial.

I assume this is far from a working solution, but (I am here to learn) the most important part is no one must be able to remove content 100% thus links to content will always work. The second most important feature is revenue goes to community members.
The more I think about this platform the more issues I see must be taken care of. Here you must be a team so your ideas can be evaluated.

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I am learning tons. I am actually a Physician Assistant. BC is fun and exciting as crypto is too.

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As already anticipated, videos need a lot of space and therefore I’d keep a centralized approach for that. On the contrary, a distributed approach would better manage the payment part, with possibly including a digital asset reward like Steem does.

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Here’s my idea:


We need 2 platforms:
1 - A cloud storage for video streaming (eg: vimeo)
2 - Blockchain for channels and users

How would it work:

Creators upload their videos to the cloud, then link those videos to the blockchain platform which will determine what videos are accesible by users.
The channels can be open, private for subscribers or receive payments per view.

Users can check/search the blockchain for videos and use a token to access or join the different channels content.
They might pay per visualization time with their own token or get reward token for watching ads placed by the creators. Each advertiser pays to the creator per user… and users might get also some tokens too for watching the whole ad (and not skip it) or maybe, interact with it (by clicking, registering, etc).


Get an email distribution list of subscribers to to communicate directly if needed (decentralized)
Create a decentralized platform on ethereum that is effective and efficient

Thank you for your reply.
You must be very busy right now if you work in the medical profession.
I had a look at Twetch and I was surprised that it was similar to my solution.
What are your aspirations for doing the Ivan on Tech Academy?

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I love to watch influencers do reviews of beauty products, but I have noticed that although some claim their reviews are not sponsored I have this feeling that they somehow are. I recently purchased products based on a review from and influencer that I “trust” and the product was trash. This was her second review of the same brand but a different product line. Anyway, her old and new review of the same brand was contradicting. So…I’m not sure how to really say this, but I would like to see proof of their personal purchase, or partnerships influencers have with merchants in order to have that “trustless” experience being an audience member. I suppose I would like to only see videos with rhetorical critiques of products displayed on a centralized platform that works with a platform on blockchain that would be able differentiate between sponsorship associations and proof of the influencers purchasing the product that is being reviewed. Sorry if I don’t make sense, so let me know if I need to further clarify.

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Some of the issues that can be solved by using partially decentralized by;

  • Creating tokens for content creators and users can earn
  • Users Voting for the content - more the votes more tokens for creator
  • Creators can choose their sponsors/advertisers
  • Users can choose to watch sponsored content/Ads to earn tokens
  • Platform should not be able to Ban the creators without any approval from actual users, this can be achieved by having a voting system
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Hi All,
I’m not sure whether I’m approaching the topic right, but here are some of my thoughts:
Blockchain may not be the best solution to all YouTube’s problems.
Video content should remain centralised - as many others have said, this content is too large and wouldn’t benefit from decentralised solution.
However, anything to do with transparency and immutability could benefit from some form of blockchain solution, for instance:

  • verification of users/ content creators
  • subscriptions
  • payments
  • verifying the number of views.

I’m in two minds about the likes and comments record. On the one hand, if these are recorded on blockchain (which would mean, once recorded can’t be altered), would people still have an opportunity to remove their comments ? On the other hand, using blockchain could potentially prevent fake likes and comments, through user verification.

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My futuristic Idea if ever possible. (know very little of development structure technicals for boundaries of what is possible and what is not. More of a big picture person)

Bube Tube. (sound…Boob Tube)

Assuming SQL database is sufficient for video storage and retrieving. I would wrap the entry to the database with a public blockchain.

Identity for for the caretakers/operators and users/content creators would be given a cryptographic key to access their identity and account. The Idea behind wrapping the non-blockchain server(s) with a public BC is to identify when and what people are doing beyond the BC wall. Any changes made in the databases would reflect through a code language on the blockchain. Similar to a court room transcriber using a number code reflecting what changes were made in the non-BC database.

Another code would be used to string together from blockchain to SQL database (or whichever is used)of the identity of the content creator to the content they upload.

I do not believe a fully 100% decentralized youtube will be allowed as this would allow bad actors to post Scams or un-tasteful under age pornography and many other kinds of disturbing content. There will always be a need for someone to monitor ad discard poor scammy content.

With a Blockchain involved, bad behavior can be seen and pinpointed even from those that may run the network.

A governing system can be set up to vote on removing poor content but not allowed to remove or sensor the channel. This could create never ending governance work for those elected.

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  • Registration for Content Creators can be done via a traditional RDBMS and web UI
  • The system will allow Content Creators to post and remove content
  • Content can be stored off the blockchain but metadata about the content can be stored on chain.
  • Visitors can give content likes as well as thumbs up or thumbs down
  • Visitors can reward Content Creators using ways such as: Super Chat, CashApp, PayPal, Zelle, and cryptocurrencies, etc.
  • Visitors can rate comments in terms of acceptable or unacceptable
  • The system can notify visitors when their comments are deemed as unacceptable
  • Visitors can set filters for comments with + 51% unacceptable rating to be hidden from their view.
  • The system can warn visitors each time their comments are deemed as unacceptable
  • The system can suspend visitors when their comments are deemed as unacceptable by 51%
  • The system can hide visitors’ comments when the comments are deemed as unacceptable > 51%
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I would make it decentralized of course where content can not be taken down or altered by anyone but the author. ( No one can say my account was hacked )

Contributors can monetize by smart contracts directly between them and advertisers that will be transparent and able to audit if the contract is being met and pay out automatically when obligations and milestones are met

Token system in place for payment within the community where staked token holders get to have governance say and will ensure the value of the token used for payment in the ecosystem

Token can be swapped for btc eth etc

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Never thought I will be trying to overthrow youtube, but here is my best shot!
-A “Like” is currency, you can earn it, you can buy it, and you can sell it.
-Blockchain should just be a directory, with “Like” balances for every producer.
-all content to be stored on producer’s own storage
-each producer to accurately classify the content, (possible penalty for wrong classification) community vote on accuracy
-using “Like” count for ranking, and class content for interest based filtering
-content with more than 25% (to be discussed) purchased “likes” to be classified as advertising
-add some “ping” style test to ensure the producer continues to host the content, so that when a viewer looks for it there is noting to show. May need a video signature (hash).
…sorry youtube… now you are doooooooomed. Just kidding, I will continue to enjoy whatever you see fit to show me!

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This was one hefty thread! A lot of great ideas were shared!

The biggest problem with Youtube/Google is censorship. There are also issues with fair payment, and there’s also been accusations of numbers and rankings being fudged with.

I’m honestly not sure a blockchain would be right for a video site, but it probably would come in handy if there was a native currency and/or token that could be used for payments/voting. It could include a number of functions like:

  • Advertiser payments
  • Mining/Staking rewards
  • Content creator payments
  • Voting on platform rules
  • Voting on issues of violation
  • Content authenticity (like copyright)

It would also be good if likes and comments were decentralized, and if something would be volatile, instead of being removed, it can be voted on democratically.

I was digging around to see if there’s any current projects like this, and I found lbry.tv, which runs using blockchain tech, pretty interesting concept and it does have a good amount of functionality. I would support a project like that.

This was a very interesting assignment as there’s so much room for improvement in many areas of business and tech.

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@filip - maybe i ask the question too early. but if IBM is working with hyperledger on the supply chain documentation. what is then the use case of VeChain as a public blockchain? Do you think public blockchain will be successful in supply chain? thx martin

To me the main problem with YouTube is censorship, from demonetization to completely removing your channel for talking about topics that are out there, the latest examples Coronavirus, crypto, and political issues.

Why are we being limited to speak or hear about topics that we are interested in? as long as they are within the human normal morals, we should be allowed to do so……

  • To fix this problem, I would create a token that would be distributed to content creators.
  • We would have miners running transaction & providing memory for the content. The content would live in something like a share cloud system, they would be getting good incentives to do so.
  • The community of the platform would be also incentives to report and dislike inappropriate content that violates the network morals. This would trigger the video to be removed from the platform.
  • The group responsible for the project would run advertising campaigns within the platform in cooperation with different corporations.
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  • i would use a public blockchain which makes the content completely decentral, and not a hyperledger - otherwise how to compete with YouTube? a bit less central is not convincing.
  • there need to be an algorithm which ensures that violent/sexual/criminal content not to be even up-loaded
  • the trust in that censorship algorithm is key (eventually i would use the transparency of the blockchain and use it in favor of the needed censorship by showing on the blockchain what categories of videos were rejected fro the up-load (so one could see that port, violent videos were blocked.
  • similar to Brave i would flip the advertising business via the publisher pay for attention of the viewer
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@filip - hi Philip, is it possible to have the videos centralized but the documentation (in and outs) decentralized on the blockchain so that the public can see what has been removed? But i wonder how this could look like - because to “describe” a video might be difficult (how to identify one specific content?

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