Discovery - customer just heard about on-chain games/sports/betting/gambling, saw an add after having installed meta mask, spent time searching passive income/cryptocurrencies.
Research - customer likes the idea of online sports betting, searches all types, inevitably finds ZED.run horse racing, dips toes in, finds it fun but very hard to catch the entry into free races, if only it were automated…
Purchase - finding a subscription based bot service to automate the experience of ZED.run in order to maximize profits the customer is elated, information provided to customer about average monthly rate of return vs. monthly subscription rate and finds the deal to be a no brainer.
Delivery - Delivery is instant, instructions are emailed directly to customer with appropriate links/verifications provided.
After Sales - subscribed users get priority services, 18 hour per day live chat/email correspondence, data aggregation services including rations/%'s ROI, win/loss/breed/track, an avalanche of information. Incentives provided in the form of discounts and free use days for continued subscriptions.